(Charlotte, NC) – Parker Poe Adams & Bernstein LLP received first place honors for its 2012 holiday card at the Legal Marketing Association (LMA) Your Honor Awards. The card was placed in the promotional and collateral materials category and was recognized at the LMA Annual Conference in Las Vegas on April 8.
“The LMA Your Honor Awards program recognizes excellence in legal marketing by providing projects and programs that provide innovation and return on investment,” according to the association’s website.
The Firm’s holiday card took the reigns by defining two mandatory components. First, it included as many employees as possible from different departments of the Firm. The marketing team traveled to all of Parker Poe's five offices (Charlotte, Raleigh, Charleston, Columbia, Spartanburg) to videotape attorneys and staff. Second, the team was determined to incorporate strategic intent into the messaging.
“We wanted to reaffirm the belief that we are not just a group of individuals, but instead a cohesive ensemble constantly evolving and defying expectations while working towards a common cause,” said Ben Gelnett, Business Development Manager for Parker Poe.
The marketing team decided the best way to create an emotional connection with the viewer was to create the holiday card in the form of a video. To view the 2012 holiday card, please click here.
About Parker Poe
Parker Poe Adams & Bernstein LLP has more than 200 lawyers in five offices located in major markets across North Carolina and South Carolina. The Firm provides legal counsel to large commercial and public organizations on litigation, corporate and regulatory matters. It has been recognized in recent years as one of the fastest growing law firms in the United States and as an award-winning leader in the use of technology to provide better and more efficient service to domestic and international clients. For more information, please visit www.parkerpoe.com.