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Creative Shareholder Engagement–Director Videos?

    Client Alerts
  • August 27, 2014
Much has been written lately about the importance of shareholder engagement. (See this Doug’s Note, for example.) There has even been recent clambering to involve directors directly in shareholder engagement.

I am skeptical of direct shareholder-director engagement for reasons explained in this Doug’s Note. Microsoft, however, has been implementing a creative, middle-ground approach to this issue for the past several years that deserves consideration—a series of director videos that provide helpful director communication and insight without the potential downside of direct interaction.


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