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BTI Names Parker Poe as Leading Brand Builder

  • March 18, 2016

Charlotte, NC – Parker Poe is pleased to announce that the firm has been ranked as “Leading Brand Builder” by BTI Consulting Group. The firm is one of only 57 firms with outstanding upward trajectory in brand recognition out of the 650 law firms serving large clients which was released in the recent report, BTI Brand Elite 2016: Client Perceptions of the Best-Branded Law Firms. This report is based solely on in-depth interviews with 639 corporate counsel at the world’s largest and most influential companies, and reveals how law firms drive growth, achieve higher rates and improve client retention.

Kristen Leis, Parker Poe’s Chief Business Development and Marketing Officer, shared “We are thrilled to continue receiving such positive endorsements on our brand recognition and client service from general counsel and legal decision makers.”

About The BTI Consulting Group, Inc.

BTI is the leading provider of strategic research to law firms and general counsel. For the past 20 years, BTI has conducted syndicated market research about client service, market direction and client satisfaction. BTI's work spans 13 different professions, helping clients learn best practices from world-class firms in virtually all professional service industries.

About Parker Poe

Parker Poe Adams & Bernstein LLP has approximately 200 lawyers in seven offices located in major markets across North Carolina, South Carolina and Georgia. The firm provides legal counsel to large commercial and public organizations on litigation, corporate and regulatory matters.