Charlotte, NC – Brian Cromwell, Marketing Partner for Parker Poe’s Charlotte office and a member of the firm’s Business Litigation and Government Investigations practice, was recently interviewed for an article on cross-selling in law firms. In the article Brian highlights how cross-selling can be used to deepen and strengthen relationships with clients and promote repeat business.

Brian Cromwell counsels clients on white collar criminal defense, complex civil litigation, internal investigations and regulatory enforcement issues. Mr. Cromwell is a former federal and North Carolina state prosecutor with extensive trial experience. 

Mr. Cromwell has engaged Parker Poe’s various transactional and litigation practices in employing numerous long and short term marketing strategies to build relationships and grow the Charlotte office’s business. This article displays Mr. Cromwell’s diverse experience in growing his practice and in assisting others in growing theirs.

To read the full article, please click here.

About Parker Poe

Parker Poe Adams & Bernstein LLP has approximately 200 lawyers in seven offices located in major markets across North Carolina, South Carolina, and Georgia. The firm provides legal counsel to large commercial and public organizations on litigation, corporate and regulatory matters.