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Parker Poe Continues Business Education Program with Session on Ethics

Will Hornsby presents third session in "Mini-MBA" program on ethics of technology in today's legal industry

  • August 03, 2016

Charlotte, NC— Parker Poe Adams & Bernstein LLP, a business law firm known for its corporate, litigation, environmental, tax, real estate, lending and public policy practices, held the third session of their internal “Mini-MBA” program, an ongoing business education program for its more than 200 attorneys and senior administration. This month’s program featured Will Hornsby, staff counsel of the American Bar Association Division for Legal Services.

Hornsby has been with ABA since 1988 and authored the ABA book "Lawyer Advertising at the Crossroads" and the third edition of the ABA Law Practice "Management Section Book Marketing and Legal Ethics: The Boundaries of Promoting Legal Services." Hornsby provides extensive thought leadership on legal ethics and law firm marketing. In his role at ABA, Hornsby supports a variety of ABA entities, including the Committee on Professionalism, the Commission on Advertising and the Commission on the Future of Legal Services.

Hornsby provided more than 90 participants of the Parker Poe internal business education program with an understanding of ethical compliance for tech-based communications, client development, social media strategy and best practices, and the legal profession’s core values and ethics.

Hornsby explained to attendees that they have a duty to look at the application of ethics rules in the ever-changing world of technology in order to have a client centric practice. “You have a responsibility to review your communications,” said Hornsby. “You have to have an awareness of your use of technology, and adapt when it changes.”

The yearlong Parker Poe “Mini-MBA” program began in April with an interactive session led by Timothy B. Corcoran on the economics of law and business development. Throughout this year’s sessions, the curriculum will include guest lectures and group dialogue which will be streamed live across Parker Poe’s seven offices throughout the Southeast to educate attorneys and senior administration on best practices for business. The program will continue next month with a very special guest speaking on Organizational Behavior.

“Through this program, our attorneys and senior administration will be equipped with the business knowledge and tools they need to provide fully rounded services to their clients,” said Chief Marketing and Business Development Officer Kristen Leis. “The goal of this Mini-MBA program is to supplement their legal knowledge with business best practices.”

About Parker Poe

Parker Poe Adams & Bernstein LLP has approximately 200 lawyers in seven offices located in major markets across North Carolina, South Carolina and Georgia. The firm provides legal counsel to large commercial and public organizations on litigation, corporate and regulatory matters.