Parker Poe's Chief Marketing and Business Development Officer Kristen Leis and Chief Financial Officer Scott Boulware co-authored an article in Strategies, the leading legal marketing magazine. They discussed the competing pressures that CMOs and CFOs can face and the importance of collaboration. They also provided practical advice on developing a budget with the best interest of the law firm in mind.
You can read the full article here. Strategies is published by the Legal Marketing Association.