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Top Legal Decision-Makers Name Parker Poe a Brand Leader

  • May 18, 2018

Charlotte, N.C. – Parker Poe Adams & Bernstein LLP is pleased to announce that corporate counsel have recognized the firm as a leader in BTI Brand Elite 2018: Client Perceptions of the Best-Branded Law Firms. This is the sixth straight year the firm has been highlighted in BTI’s analysis of law firm branding.

Corporate counsel ranked Parker Poe among the top 20 percent of all law firms projected to be industry leaders over the long term. The report is based solely on in-depth interviews with more than 686 corporate counsel at the world’s largest and most influential companies. BTI researchers asked general counsel and other top legal decision-makers about nine brand-related elements driving their decisions to consider and hire a particular law firm.

The key elements include what clients’ experiences are like with the firm, whether they would recommend the firm to colleagues, and whether the firm is changing processes to add value. An example of that last element is how Parker Poe teamed up with clients last year to learn process improvement and project management skills geared specifically for the legal profession.

You can learn more about BTI Brand Elite 2018 here.

About Parker Poe
Parker Poe Adams & Bernstein LLP has more than 200 lawyers in seven offices located in major markets across North Carolina, South Carolina, and Georgia. The firm provides legal counsel to some of the largest companies and local governments in the region.

Parker Poe is a member of TerraLex, which was named the Global Network of the Year at The Lawyer's annual European Awards in 2018. With 155 member law firms and more than 17,000 attorneys in 100 countries, TerraLex members provide the legal resources clients need to conduct seamless business worldwide.