Parker Poe was highlighted in the Marketing the Law Firm newsletter for its focus on putting the voice of the client first.
The article described how Parker Poe teamed up with clients to learn process improvement and project management skills geared specifically for the legal profession. The firm hosted a two-day certification course on those topics that was the first of its kind in the Carolinas.
The newsletter includes a client quote about the value of that program and how it fits into the firm's emphasis on finding solutions that are "win-win for both the client and the firm." It also described Parker Poe Chief Marketing and Business Development Officer Kristen Leis as a legal leader regarding the voice of the client.
You can read the full article here. Marketing the Law Firm is part of the Law Firm Newsletters family, which is distributed by ALM, the leading media company covering the legal profession.