Kristen Bateman Leis was quoted in a Marketing the Law Firm newsletter article on how marketers can earn leadership roles in the legal profession. 

Kristen's advice was in part “to demonstrate a superior business acumen, make sure your priorities are in line with the law firm’s strategic goals, understand the culture of the firm, and speak with data.” She emphasized the critical role legal marketers can play in contributing to business strategy. 

"We develop and implement business plans every day and help drive collaboration to meet the strategic goals for our law firms," she said. 

You can read the full article here. Marketing the Law Firm is part of the Law Firm Newsletters family, which is distributed by ALM, the leading media company covering the legal profession.