Kristen Bateman Leis was quoted in a JD Supra article about how law firm's marketing and business development departments are adapting because of COVID-19.
"We didn’t stop what we were doing, we just changed the way we did it," Kristen said. "Business development, for example, shifted from strategic account management to client care. Marketing and communications shifted from thought leadership to building trust. Legal marketers are quite agile and are well trained to think creatively about how to help clients. Adjusting to the new reality quickly will matter not just for legal marketers, but also for law firms."
You can read the full article here. JD Supra reaches an audience of more than 750,000 in-house counsel, executives, members of the news media, and other professionals.