Parker Poe was featured in Business Development for a New Legal Ecosystem, a book about the impact of the coronavirus pandemic and how it is changing the delivery of legal services.
One of the takeaways in the book is the importance of expanding the legal ecosystem with the help of cross-functional teams. Author Catherine Alman MacDonagh noted that Parker Poe "has taken the idea of building a cross-functional business team to heart, and has gone a step beyond in designing an annual program that teaches business skills to its attorneys."
"Under the leadership of Chief Marketing and Business Development Officer Kristen Bateman Leis, the firm created an innovative program called 'The Path' that is a direct reflection of the themes the firm hears from clients in its client service feedback program," Catherine continued. The firm created The Path years before COVID-19 and has continued using it during the pandemic to help attorneys and business professionals develop new skills and collaborate, both internally and with their clients.
Business Development for a New Legal Ecosystem was published by ARK Group, which delivers practical advice to business professionals worldwide through a range of specialist magazines and reports.