Super Bowl week, when the intersection of sports, business, media, and athlete branding is most visible, Traci Bransford recently spoke at the OMBI Group Foundation’s 2026 Playmakers Summit: The Full Playbook, where she delivered a session titled NIL: Unveiling the Legal Landscape. Framed by the broader conversations taking place during Super Bowl week around branding, endorsements, and long‑term value creation, Traci’s presentation provided timely context for how NIL fits within the larger sports and entertainment ecosystem.

Traci was able to bring additional insight into compliance considerations and athlete‑focused NIL strategy. She presented and outlined key considerations for evaluating and securing NIL opportunities, including how to identify potential partnerships, navigate NIL opportunities post-House decision and negotiate terms that support long‑term personal and organizational goals. She also discussed the importance of estate planning considerations for student-athletes and compliance obligations.

Her presentation offered practical guidance rooted in her extensive experience representing talent and navigating complex commercial and legal frameworks in sports and entertainment.