Tasneem Dharamsi and Amy Allen Hinson wrote a guest article in Chain Store Age on the implications of a U.S. Supreme Court trademark ruling. 

"The U.S. Supreme Court has opened an especially wide door for what retailers and other companies can now register as trademarks," Tasneem and Amy wrote. "But as a practical matter, many retailers will likely decide that stepping through does not open the proverbial door to additional business opportunities."

They then explained the ruling and the importance of businesses thinking about trademarks as strategic business decisions. They noted that retailers focused on burgeoning but controversial markets, including cannabis, may ultimately decide it makes business sense to register a trademark that would have previously been rejected. 

You can read the full article here. Chain Store Age is one of the nation’s leading providers of retail news and analysis, with an audience of retail headquarters executives and professionals across all sectors of the industry.