Atlanta, GA – Parker Poe Adams & Bernstein LLP is pleased to announce Traci V. Bransford has joined the firm as a partner in Atlanta. She has over 30 years of experience and will lead Parker Poe's Sports & Entertainment Industry Team.
Entertainment, media, and sports clients turn to Traci for strategic counsel on the full range of their legal needs. She focuses her practice on transactional law with an emphasis on clients in music, television, film, literary publishing, and sports. She serves as outside general counsel in those industries and others, including retail, education, and health care.
She guides her clients through many aspects of their businesses, including intellectual property management, contract negotiation, and brand strategy. She also represents leading media companies and negotiates with sports facilities and entertainment venues on behalf of her clients. Her clients benefit from her multi-jurisdictional experience from California to New York, and most recently Minnesota, as well as her commitment to the tenets of diversity, equity, and inclusion. This background allows her to offer comprehensive solutions to key legal challenges.
Traci regularly speaks before national audiences about entertainment, media, sports, and celebrity philanthropy. She is a member of leading sports and entertainment law associations and serves on several nonprofit boards. She joins Parker Poe from Stinson LLP, where she worked in Minneapolis and, since July 2022, in Atlanta.
Earlier in her career, Traci served as general counsel to the world-renowned performing artist Prince and served as the chief executive for the legal affairs of his corporate entities, including Paisley Park Enterprises. That experience shaped much of her work ethic in serving high-profile entertainment clients and meeting their specific legal needs.
Traci earned her Bachelor of Arts from Spelman College in Atlanta and her Juris Doctor from New York University School of Law.
"I have loved Atlanta since my time at Spelman College and seen the rise of the city's sports and entertainment industry over the course of my career," Traci said. "For many reasons, Atlanta is the right city — and Parker Poe has the platform and culture — for this next pivot in my legal career. I am excited to collaborate with colleagues to provide efficient legal solutions across the entertainment, media, and sports landscape and expand upon my existing client base in other industries."
"We are delighted for Traci to join us, continuing our strategic growth in Atlanta and our ability to serve clients in the sports and entertainment world," said Tom Griffin, Parker Poe’s managing partner. "Traci will be a dynamic leader in both our Atlanta office and the firm in general. She will also be a natural fit in our culture given her commitment to diversity, equity, and inclusion, as well as her history of community and pro bono service."
"Speaking on behalf of our entire Sports & Entertainment Industry Team, we are thrilled to work with Traci," said Andrew Dana, the leader of the team for the past three years. "Traci brings the same pragmatic approach to solving challenges and seizing opportunities that has been the hallmark of how we serve clients. Her extensive experience and relationships across the sports and entertainment world will bolster the value we provide to current clients and broaden our ability to serve others in Atlanta and across the country."
About Parker Poe
Parker Poe Adams & Bernstein LLP has more than 275 lawyers in eight offices in North Carolina, South Carolina, Georgia, and Washington, DC. The firm provides legal counsel to many of the largest companies and local governments in the Southeast.
Parker Poe is a member of two leading international legal networks: TerraLex and the Employment Law Alliance. TerraLex and the ELA have chosen Parker Poe to help guide clients through the challenges of global business.