Traci V. Bransford spoke on a panel on April 5 about deals and dealmakers in entertainment at the 2024 Tulane University Entertainment and Sports Law Conference.

Traci was joined on the panel by some of the top dealmakers in entertainment, including attorneys who have worked with superstar artists as well as executives in the entertainment industry.

The panel covered managing the business of big-name artists. The panel also discussed maintaining relationships with talent, agents, and managers and the critical role general counsel plays for clients in music, television, and film. They also covered helping clients leverage name, image, and likeness (NIL).

A partner in Parker Poe’s Atlanta office, Traci leads the firm’s Sports & Entertainment Industry Team.