Traci Bransford moderated a panel on May 20 titled "The Business of Film and Television: A C-Suite Perspective for 2024 and Beyond" as part of the International Trademark Association (INTA) 2024 annual meeting in Atlanta. The panel was comprised of film and television industry chief executives.

Traci led the panel in a fireside chat that featured a unique view into the ever-expanding landscape of film and television production. The discussion provided a forecast for the success of major and independent studios throughout this decade and beyond.

The International Trademark Association is comprised of professionals dedicated to supporting trademarks and complementary intellectual property to foster consumer trust and economic growth.