Traci Bransford and Laura Wright delivered an insightful presentation on trademark and copyright protection as part of OMBI Group’s Small Business Incubator Program.

In their virtual session, Traci and Laura delved into key considerations for small businesses in safeguarding their brand. They discussed the steps to acquire trademark rights, the advantages of registering trademarks at both state and federal levels, and provided a detailed overview of the federal trademark application review process.

Additionally, they explained the scope of copyright protection, including what it covers and what it does not, the duration of copyright protection, and best practices for protecting copyrighted works. They also addressed the proper usage of commissioned works from photographers, models, ad agencies, and others.

Traci and Laura emphasized the importance of intellectual property for small businesses, highlighting how it can enhance and protect a strong brand identity.

Based in Atlanta, OMBI Group is a sports, entertainment, and executive law firm with a specialization in nonprofit services.