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Artificial Intelligence (AI) & Machine Learning

Overview

Parker Poe advises clients across industries on deploying artificial intelligence (AI) and machine learning to achieve strategic objectives at speed and scale. Clients in technology, healthcare, life sciences, manufacturing, and distribution rely on the firm’s practical guidance when introducing new AI products and services or negotiating agreements with vendors that leverage AI. The firm’s experience spans the full lifecycle of AI adoption — from bringing initial AI tools into the workplace and developing tailored AI governance frameworks, to negotiating complex commercial arrangements and resolving disputes involving AI and machine learning technologies.

The firm prioritizes a deep understanding of each client’s business goals and operational realities to help them capture the benefits of AI while mitigating legal, regulatory, and operational risks. This includes advising on the intersection of AI with data privacy and cybersecurity, intellectual property rights, business continuity, commercial disputes, and regulatory enforcement. The team leverages insights across emerging AI regulatory developments to help clients build resilient, scalable AI programs capable of withstanding evolving global scrutiny.

Representative Experience

  • Advised a global technology company on integrating AI into its products and using AI to develop source code, including implications for communications laws, disclosure requirements, and copyright protections. 
  • Drafted guidance and advised clients on best practices for deploying AI and machine learning models, including generative AI systems for voice, text, and image outputs.
  • Counseled life sciences and healthcare clients on leveraging clinical decision support tools, AI, and data to better serve their patients.
  • Advised companies on training a large language model (LLM) on their internal data. 
  • Developed and revised employment policies and procedures governing the appropriate use of AI. 
  • Represented companies in negotiating contracts with leading providers of AI-HR software for recruiting and onboarding employees. 
  • Represented a global warehouse automation company in negotiating contracts involving embodied AI in robotics. 
  • Assisted clients in implementing and optimizing AI tools for contract review and negotiation, including training AI systems based on client-specific parameters.
  • Advised an international manufacturer on the intersection of marketing and AI-generated content.
  • Advised a company regarding civil and regulatory claims related to use of third-party algorithmic pricing software and allegations of anticompetitive behavior.  

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